/categories/consumer-behavior/ Recent content in Consumer behavior on Nils Myszkowski, PhD Hugo -- gohugo.io en Sun, 17 May 2015 00:00:00 +0000 /publications/2015-how-subjective-processing-fluency-predicts-attitudes-toward-advertisements-and-purchase-in/ Sun, 17 May 2015 00:00:00 +0000 /publications/2015-how-subjective-processing-fluency-predicts-attitudes-toward-advertisements-and-purchase-in/ What it’s about In this paper, we examine how subjective processing fluency predicts attitudes toward advertisements and purchase intention. Abstract This paper examines the focal construct and reports empirical and/or psychometric evidence relevant to its interpretation. The findings contribute to the literature by clarifying measurement, theoretical implications, and practical applications in context. How to access the paper Go to the journal page for this article here. /publications/2012-how-personality-traits-predict-design-driven-consumer-choices/ Fri, 30 Nov 2012 00:00:00 +0000 /publications/2012-how-personality-traits-predict-design-driven-consumer-choices/ What it’s about In this paper, we examine how personality traits predict design-driven consumer choices. Abstract This paper examines the focal construct and reports empirical and/or psychometric evidence relevant to its interpretation. The findings contribute to the literature by clarifying measurement, theoretical implications, and practical applications in context. How to access the paper Go to the journal page for this article here. Download the PDF here.